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ESSENTIAL THE BEGINNING (SMALL BREED) is specifically formulated for puppies and juniors that with an expected ADULT weight below 15kg. Our ingredients are of the highest quality; a quality you’ll learn to expect from ESSENTIALS. The meal follows our BOF principle and is of course completely grain free.
  • 100% Grain Free

  • BOF Approved

  • Made with minimum 74% eggs‚ chicken‚ duck‚ salmon and trout

  • Regional cage free chicken

  • £77.50
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    The ingredients at a glance: 85% chicken, duck, salmon, trout and egg.
    Perfect for puppies and juniors that will weigh up to 15 kg as adult dogs.
    We love the meal ourselves because it’s a firm favourite among breeders, and their enthusiasm for it says it all!
    The BEGINNING croquette is the same size whether you choose a 3 kg bag or a 12 kg bag.
    BOF: Of course! The BEGINNING keeps your dog’s blood sugar stable. This is particularly beneficial during the vital learning period.
    Choose it because it’s an exceptional meal that truly makes a difference to your puppy’s growth.

    Featured Ingredients

    Each gram is carefully selected

    Product Description


    Made with fresh and dried chicken, duck, salmon, trout, egg85,0 %
    Of which is fresh42,0 %
    Protein35,0 %
    Fat21,0 %
    - Of which Omega31,7 %
    - Of which Omega63,6 %
    Minerals/crude ash8,0 %
    Fiber3,5 %
    Water8,5 %
    Calcium1,6 %
    Phosphorus1,3 %
    Glucosamine0,09 %
    Chondroitin0,07 %
    More Information
    Age Puppy, Junior
    Breed Bichon Havanais, Cairn Terrier, Coton de Tulear, Danish-Swedish farm dog, West Highland White Terrier
    Weight 1-10 kg

    Product Guides (PDF)

    "The most important thing for ESSENTIAL FOODS and our range of meals is to help improve and prolong the life of dogs."
    Product billede

    More Information

    The BOF Principle (Behavioural Optimizing Food)

    Behavioral Optimizing Food (BOF) is the principle of restoring the dog's natural diet. I practice keeps the dog's blood sugar stable, the high content of fresh meat stimulates the instincts, the low boiling temperature preserves nutritional value, berries, seeds and gentleman recall the contents of the prey's stomach and the size of the pieces ensures that the meal is always chewed and not swallowed whole.

    First Bag of ESSENTIALS?

    We at ESSENTIAL FOODS welcome you. With the first bag, a lifestyle change begins regarding diet. You can start for a period of 4-7 days, or directly from the first day. The first week you can expect that the dog has a little extra air in the intestines. This is because dogs, like humans, react to dietary changes. Defecation is in the same amounts, but may be a bit softer. After that you will enjoy all the benefits of choosing ESSENTIAL FOODS in both the short and long term. You are always welcome to contact us for advice and guidance.

    The Recipe

    Fresh chicken and duck, dried chicken and duck, sweetpotato, chicken fat, peas, fresh salmon and trout, freshwhole egg, linseed, potato, liver stock, lucerne sprout,vitamins, minerals, MOS (mannan oligosaccarides), FOS(fructooligosaccharides), glucosamine, chondroitin,MSM (metylsulfonylmetan) cranberry, acai, blueberry,mulberry, apple, tomato, orange, pear, carrot, spinach,cauliflower, seaweed, marigold, ginseng, green tea, ginger.

    Preparation Temperature

    90 degrees (°C).

    Best Before

    Date, time and unique production number can be foundat the top of the bag.

    Storage Recommendations

    We recommend using the ESSENTIAL the FOOD BOX.The food should be stored in a cool, dry place (5-18 °C);away from direct sunlight and in an air tight container.This will ensure the last meal tastes as good as the first.

    A few words and advice for particularly picky dogs

    Most dogs can not withstand the taste of ESSENTIALS. However, it can happen that they do not eat up. This is not because they are picky eaters, but because ESSENTIALS gives a different feeling of satiety. The dog is naturally saturated. If your dog is very picky, try pouring some warm water over the feed or stirring one to two tablespoons ESSENTIAL OMEGA 3 OIL in the feed.

    Portions Sizes

    Puppy age and daily portion quantity (g)

    Expected weight as an adult

    2 months 3 months 4 months 5 months 6 months 7 months 8 months 9 months 10 months 11 months 12 months 12 months +
    2kg 65g 75g 85g 85g 75g 65g 55g 45g Adult      
    5kg 95g 105g 115g 125g 125g 115g 105g 95g 85g Adult    
    10kg 145g 155g 165g 175g 185g 185g 175g 165g 155g 145g Adult  
    15kg 180g 190g 200g 210g 220g 230g 230g 220g 210g 200g 190g Adult
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