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100% satisfaction or your money back

Buy two meals, save 10%

It costs just 77p a day to feed a 10kg dog

For your cat

Our cat food for every type of cat and kitten, made only from the highest quality ingredients.

FOR CATS

ESSENTIAL the LITTLE LION PÂTÉ 12x85g
£14.00

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ESSENTIAL the PANTHER PÂTÉ 12x85g
£14.00

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ESSENTIAL the JAGUAR PÂTÉ 12x85g
£14.00

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ESSENTIAL the LITTLE LION 1.5kg
£18.00

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ESSENTIAL the LITTLE LION 4x1.5kg
£55.00

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ESSENTIAL the LITTLE LION 3kg
£33.00

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ESSENTIAL the LITTLE LION 4x3kg
£100.00

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ESSENTIAL the PANTHER 1.5kg
£18.00

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ESSENTIAL the PANTHER 4x1.5kg
£55.00

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ESSENTIAL the PANTHER 3kg
£33.00

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ESSENTIAL the PANTHER 4x3kg
£100.00

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ESSENTIAL the JAGUAR 1.5kg
£18.00

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ESSENTIAL the JAGUAR 4x1.5kg
£55.00

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ESSENTIAL the JAGUAR 3kg
£33.00

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ESSENTIAL the JAGUAR 4x3kg
£100.00

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ESSENTIAL the JAGUAR 12 kg
£82.94

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ESSENTIAL the LYNX 80g
£6.50

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Quick overview of our Meals

The BEGINNING

Delicious dog food. Made with 90% fresh and dried chicken, duck, salmon, trout, and egg.
The obvious GRAIN-FREE dog food choice for all puppies that will reach a maximum adult weight of 15 kg.
1.7% Omega 3 from trout and salmon.

The BEGINNING LARGE BREED

Perfect composition for puppies of larger breeds that will gain an adult weight of more than 15kg.
Unique taste. Lots of fresh and dried Five Freedoms Chicken & Free Run Duck.
Grain-free and made with 79% fresh and dried chicken, duck, salmon, trout, and egg.

SUPERIOR LIVING

Highly palatable dog food. 83% meat, fish and eggs.
Perfect for the picky dog. The most popular ESSENTIALS variant among breeders.
Enjoy the benefits of variation by switching between this and the other LIVING meals.

NAUTICAL LIVING

For all adult dogs. 100% GRAIN-FREE dog food.
Our most popular meal, praised by many for making a real difference.
An incredible 4% OMEGA-3 from salmon, trout, and the season's fish.

ESTATE LIVING

Quite simply ideal for all adult dogs!
Made with an abundance of British lamb and venison.
GRAIN-FREE and an obvious choice for those seeking to avoid other popular types of meats (duck, beef, etc.)

HIGHLAND LIVING

ESSENTIAL HIGHLAND LIVING is a complete and unique, grain-free meal inspired by the highlands of Scotland. It is prepared with masses of delicious local and regional ingredients

OLDER

Finally, a GRAIN-FREE dog food for the older dog!
Made with a tasty 78% fresh and dried chicken, duck, salmon, trout, and egg.
TIP: Dogs can benefit from switching to OLDER when they reach 2/3 of their life expectancy.

STAMINA

When it takes EXTRA energy and strength!
Perfect dog food for underweight dogs, all kinds of very active dogs as well as hunting dogs during season.
Made with 88% fresh and dried chicken, duck, salmon, trout, and egg.

CONTOUR

Finally, a GRAIN-FREE dog food for the castrated/spayed dog.
Also, it is perfect as a weight-loss meal and subsequent solid diet for overweight dogs.
Made with 78% fresh and dried chicken, duck, salmon, trout, egg.

BALANCE

ESSENTIAL BALANCE is a single source protein food in which turkey, rice and oats are the main ingredients. BALANCE is significantly different from our other meals.

THE JAGUAR (CAT)

An exceptional complete meal for adult cats of all breeds and sizes.
GRAIN-FREE - and very close to what your cat would have eaten in the wild.
Made with 95% fresh and dried chicken, duck, salmon, trout, and eggs.