Privacy Policy

We process your personal data for these purposes:

Purpose #1: Deliver our service & products

We process your data and deliver our products. We process your data in order to give you access and ensure that you can log into your account, register and identify you as a customer/user, process your payment, enable account features, respond to your questions and provide you with customer service and support.

Here is the data we process: 

  • Your contact details: Such as name, email and telephone/mobile number.
  • Purchase history.
  • If you email us, we collect the content of your message.
  • Payment information, e.g. your credit or debit card details and billing address. 
  • Login details and verification.

We do not process any sensitive data. 

We process your data on these legal bases:

  • Your consent (GDPR Article 6.1.a)
  • To perform our contract with you (GDPR Article 6.1.b)
  • Comply with our legal obligations (GDPR Article 6.1.c), incl. the Danish Marketing Practices Act, the Danish Bookkeeping Act etc. 
  • To pursue legitimate business interests of our own related to operating our website and providing our services to you, or to pursue the legitimate interests of third parties as long as your interests and fundamental rights do not override those interests (GDPR Article 6.1.f).
  • For the establishment, exercise or defense of legal claims, where necessary (GDPR Article 9.2.f)

We keep these data for as long as they are necessary for the purposes for which they are being processed.

Purpose #2: Marketing

We process your data for marketing purposes. This includes sending you newsletters and tailoring our communication with you to accommodate your areas of interests and focus and sending you relevant product and service promotion and offers. 

Here is the data we process:

  • Your contact details: Such as name, email, and telephone/mobile number.
  • Purchase history, search history on our web
  • What newsletters you signed up for, when you asked to receive email marketing, when you asked to receive a demo, 
  • When you gave consent

We don’t process any sensitive data. 

We process your personal data on these legal bases:

  • Your consent (GDPR Article 6.1.a)
  • To perform our contract with you (GDPR Article 6.1.b)
  • Comply with our legal obligations (GDPR Article 6.1.c), incl. the Danish Marketing Practices Act. 
  • To pursue legitimate business interests of our own related to operating our website and providing our services to you, or to pursue the legitimate interests of third parties as long as your interests and fundamental rights do not override those interests (GDPR Article 6.1.f).
  • Article 9.2.f (necessary for the establishment, exercise or defence of legal claims)

We keep your data for as long as you are subscribing to the ESSENTIAL FOODS' newsletters. If you ask us to unsubscribe you, we keep your data for two years after that request so we can show that we have honored your request. This is also to make sure that you aren’t receiving the material. We keep your information for up to two years after our most recent contact with you.

Purpose #3: Improve, optimize or modify the experience on our website, online service and apps 

We process your data to improve and optimize our website. We use the data to operate our website.

Here is the data we process:

  • When you visit our website, our servers may automatically log the standard data which is provided by your web browser. This includes your computer’s Internet Protocol (IP) address, your browser type and version, your user agent, the pages you visit, the time and date of your visit, the time spent on each page, and other details.
  • Cookie information: We use cookies to collect additional website usage data and to operate our website.
  • We receive information when you interact with our website, e.g., when you sign into your account, or when you interact with email subscriptions. This includes information such as your IP address, browser type, browser language, operating system, the referring web page, pages visited, location, device information, and cookie information. 

We process your data on these legal bases:

  • Your consent (GDPR Article 6.1.a)
  • To perform our contract with you (GDPR Article 6.1.b)
  • Comply with our legal obligations (GDPR Article 6.1.c), incl. the Danish Marketing Practices Act and the ePrivacy Directive
  • To pursue legitimate business interests of our own related to operating our website and providing our services to you, or to pursue the legitimate interests of third parties as long as your interests and fundamental rights do not override those interests (GDPR Article 6.1.f).
  • Article 9.2.f (necessary for the establishment, exercise or defence of legal claims)

We keep this data for up to 2 years and cookie information is kept in accordance with the cookie policy.

From where we collect your personal data:  

  • Directly from you
  • From the use of the cookies which you were presented with in visiting our website

Purpose #4: Statistics 

We process your data to create statistics for the use of our website.

Here is the data we process:

  • When you visit our website, our servers may automatically log the standard data provided by your web browser. It includes your computer’s Internet Protocol (IP) address, your browser type and version, your user agent, the pages you visit, the time and date of your visit, the time spent on each page, and other details.
  • Cookie information: We use cookies to collect additional website usage data and to operate our services.
  • We receive information when you interact with our website, when you sign into your account, or when you interact with email subscriptions. This includes information such as your IP address, browser type, browser language, operating system, the referring web page, pages visited, location, device information, and cookie information

We process your data on these legal bases:

  • Your consent (GDPR Article 6.1.a)
  • To perform our contract with you (GDPR Article 6.1.b)
  • Comply with our legal obligations (GDPR Article 6.1.c), incl. the ePrivacy Directive
  • To pursue legitimate business interests of our own related to operating our website and providing our services to you, or to pursue the legitimate interests of third parties as long as your interests and fundamental rights do not override those interests (GDPR Article 6.1.f).

From where we collect your personal data:  

  • Directly from you
  • The use of cookies as described when you visited our website (of course depending on your acceptance of the different cookie categories)

We will retain your data up to 3 years from when you visited our website and/or used our services & products.

Purpose #5: Compliance

Data is processed to comply with the legal obligations and requirements, requests from public authorities, relevant industry standards and our internal policies, and protect our operations and our rights.  

Here is the data we process:

  • Your contact details such as name, email and telephone/mobile number
  • Purchase history and use of our digital services,

The data retention period will be based on statutory requirements.

Additional information

We do not sell or rent your data to any other parties. 

Some of these grounds for processing your data overlap, which means that there may be several bases which can justify us processing your data.

We may use your data in other ways but we will inform you about these purposes when we collect your data. 

If you would like more information about our legal basis, feel free to contact us (see our details in the beginning of the policy).

Please note that special circumstances or legal requirements could mean such periods may be shorter or longer, depending on the purpose of complying with legal requirements for the erasure or keeping of information.

Your rights 

You have the following rights:

  1. Your right of access and rectification - You can always ask us for copies of your personal data or ask us to rectify information you believe is inaccurate. 
  2. Your right to erasure - You can ask us to erase your personal information in specific circumstances. 
  3. Your right to withdraw your consent: If our processing of your personal data is based on your consent, you have the right to withdraw your consent at any time. Your withdrawal will not affect the lawfulness of the processing which was carried out before you withdrew your consent. All you have to do is send an email to service@essentialfoodsgb.co.uk 
  4. Your right to restriction of processing and object to processing - You can ask us to restrict the processing of your information and you also have a similar right to object to processing. 
  5. Your right to data portability: You can ask to receive your personal data and information in a structured, commonly used and machine-readable format (data portability). 
  6. Where your personal data are processed for direct marketing purposes, you can at any time reject the processing of personal data about you for the said marketing purposes.

 

Not just dog food

We don't produce dog food; we produce meals. Meals packed with nutrition which keep a stable blood suger level and which only contain ingredients that benefit and strengthen your best friend's health. Nutrition is essential for the dog's overall wellbeing.

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