How much does ESSENTIALS cost per day?

People are often surprised to learn that our meals cost less per day than they expect. Let's take a closer look at how value for money ties in with our quality and a typical daily meal budget.

View our delicious and nutritional meals for dogs.


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Everything you need to know about kibble, quality and price

Whether you need to serve more or less per day to meet your dog's needs depends on the nutritional value of the meal. If the meal contains ingredients of high nutritional value, your dog needs to eat less. Also, it’s gentler on the digestive system, which doesn't need to process as many fillers.
The high nutritional value of ESSENTIAL FOODS is achieved thanks to its high content of fresh animal ingredients like chicken, duck, lamb, venison, salmon and more. We avoid grain, rice, soy and corn as these ingredients are poor sources of good nutrients because they are less digestible for dogs. They also have a high content of fast-releasing carbs.
Too many of these starchy carbs reduce the body's ability to absorb the healthy nutrients from other ingredients in the meal. This in turn lowers the total nutritional value of the meal so you need to serve a larger portion to meet your dog's dietary requirements and ensure it feels full.
With kibble based on lower quality ingredients, meaning lower nutritional value as well, much larger portions per day are required to meet your dog's needs.
The kibble price per kilo is therefore not the best way to determine the actual cost of hearty meals for your healthy dog. To make it easier for you to choose the right meal, we've calculated the price per day of our LIVING meals. You can find the calculations further down on this page.
And of course, every one of our meals contains all the essential nutrients, vitamins and minerals your dog needs to enjoy life to the fullest.



LIVING Meals – price per day





The philosophy behind our grain-free meals

We don't think of ourselves as "dog food manufacturers". We prepare meals, and we do so with pride. We are grain-free, BOF-approved with a view to maintaining stable blood sugar levels, and only use carefully selected high-end ingredients. And we never compromise on quality for the sake of profit. It is our faith in these principles that produces the vitality and quality of life for which we are famed.


Our complete range of grain-free meals for dogs

Frequently Asked Questions

How do you calculate the price per day?

We take the local price per gram of a LIVING meal and multiply it by the number of grams per day an average dog needs to thrive. Based on our 10 years of experience, the daily requirement of dogs enjoying our meals is around 15% less than the official FEDIAF guidelines you'll find in the feeding guide on our packaging. The FEDIAF guidelines were developed for high-starch kibble, whereas our meals are the opposite: low in carbs and high in fresh, quality animal ingredients.

Where can I find your feeding guide?

The official FEDIAF feeding guide, describing the recommended portion size per day in grams based on your dog's weight, can be found in several places. Feeding guides are printed on the back of the packaging on our meals and in our product guides, as well as on our website. On our website, you can find the guide by clicking on the sub-page for a meal – such as NAUTICAL LIVING 10 KG – and then scrolling all the way down past the section called More Information.

How do I know how much food per day to give my dog?

Your first bag of ESSENTIALS marks the beginning a dietary lifestyle change. You can make the change gradually over 4–7 days or all at once from day one. The main thing is to adjust the daily portion size to ensure the right amount of kibble. Overfeeding will result in softer stools. Ideally, you’ll be spending 2–3 weeks making adjustments until you find the right portion size. When the stools firm up and your dog is contented, then you've found the right amount. Begin by serving 15% less than you're used to and make your adjustments from there. You can use our feeding guides as inspiration during the adjustment period. And remember, you're more than welcome to contact us for guidance. Just give us a call or drop us a line so we can help! You can find our contact details by scrolling all the way down to the bottom of this page.


Love the taste – or your money back

Because we believe in our meals, we have every confidence in offering the most comprehensive guarantee on the market for dog food. In the unlikely event that ESSENTIALS doesn't live up to your expectations, we encourage you to claim a refund under our 100% satisfaction guarantee. We will happily give you your money back for whatever reason and whether the bag is half empty or has never been opened – as long as you purchased it here on within the last 3 months. Simply pack the product you wish to return in a box and leave the rest to us.



Because everyone deserves a bite of everyday luxury

We're here to enhance and extend the life of your dog. That’s been our mission from day one. A big part of that is making everyday luxury available to more families. Which is why we never compromise on the quality of our meals, regardless of what other brands on the market do. And that's why we're taking the time to shed light on meal prices with our price-per-day calculations. Fortunately for us – and especially for you – they show that quality and everyday luxury make good financial sense.